Sunday, September 13, 2009

Solidly hip layover

The Jet Blue terminal in JFK is fabulous design. A PR agent in Los Angeles once told me the "God is in the details." Then this terminal is holy indeed.
All of your needs are addressed from food to relaxation to shopping. But everything has been put through a style filter there's always a fresh twist to it. Even facilities to recharge your portable electronics are cool: long pub height counters with individual stools perched on a single industrial style wheel, a monitor in front of you that speaks to the restaurants in the terminal so your favorite snacks can be brought to you.
But if you did that you wouldn't get to see the restaurants. Beautiful tile is used to set a theme: whether it be Parisian bistro in bright yellow and white, re-purposed Subway tunnel with iridescent pieces laid out against matte ones, a decidedly hip take on the Mexican revolution with rustic blues and whites in a strong geometric pattern. The food court itself offers 8 different stands from pasta to pizza to japanese to deli all cooked fresh to order. Andy's selections from "Cheeburger Cheeburger" was huge, and then we noticed their motto on the side of a chocolate shake: "Big is better".
Modern waiting areas with free-form style lounge chairs or platforms stacked stadium-style with clean square pillows and individual electrical outlets give travelers options other than the rows of chairs outside of the gates. Shopping is a pleasant mix of duty-free style shops and bookstores with international brands and imports from the East and Europe. MUJI to Go is a clever little store that offers neat small-scale gifts and travel essentials: umbrellas, suitcases, and containers all with a Japanese sensibility. 








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